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Introduction to Marketing

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About Course

Welcome to the “Introduction to Marketing” course, designed to provide you with a foundational understanding of marketing principles and practices. In today’s ever-changing business environment, learning the basics of marketing is essential for personal and professional growth.

 

Throughout this course, you will explore:

  • Core Marketing Concepts: Learn about the 4 Ps—Product, Price, Place, and Promotion—and how they form the foundation of marketing strategies.
  • Audience Engagement: Understand the importance of identifying and connecting with your target audience to meet their needs effectively.
  • Branding Fundamentals: Discover the elements that contribute to building a strong brand identity and the role of effective communication.
  • Traditional vs. Digital Marketing: Compare conventional marketing methods with digital approaches, gaining insights into their respective advantages and applications.
  • Strategic Planning: Get introduced to the basics of developing a marketing strategy that aligns with business objectives.

 

This course serves as an introductory platform, equipping you with the knowledge to understand the essentials and foundations of marketing. It is ideal for those considering a career change, professionals aiming to enhance their skill set, or individuals seeking to comprehend the fundamentals of marketing.

 

Embark on this learning journey to build a solid foundation in marketing, preparing you for more advanced studies and practical applications in the future.

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What Will You Learn?

  • Understand the basics of marketing, including the 4 Ps.
  • Learn branding, communication, and audience engagement.
  • Compare traditional and digital marketing approaches.
  • Build strategies and explore real-world marketing examples.

Course Content

What is Marketing?
Definition and purpose of marketing in business. Explanation of marketing's role in creating value for customers and businesses. Simple analogy or example for beginners (e.g., lemonade stand or toy store).

  • What is Marketing?
  • What is Marketing?

The Core Principles of Marketing (The 4 Ps)
Introduction to the 4 Ps: Product, Price, Place, Promotion. Explanation with relatable examples (e.g., pricing a book or promoting a neighborhood bake sale). Why these principles are the foundation of marketing strategies.

Understanding Your Audience
Importance of consumer behavior and market research. Tools for identifying and segmenting audiences (keeping it simple: demographics, preferences, needs). The idea of customer-centric marketing: solving problems rather than pushing products.

Branding and Communication
What is a brand, and why is it important? Basics of building a brand identity: logo, tone, and messaging. Effective communication strategies: storytelling, emotional appeal, and authenticity.

Traditional vs. Digital Marketing
Comparison of traditional marketing methods (print ads, radio) and digital methods (social media, email). Introduction to key digital marketing channels (e.g., social media, search engines). Benefits and challenges of each approach.

Building a Simple Marketing Strategy
Steps to create a beginner-friendly marketing plan. Aligning marketing objectives with business goals. Importance of measuring and adapting strategies over time.

Marketing in Action
Real-world examples of successful marketing campaigns (traditional and digital). Analysis of how the 4 Ps, audience understanding, and branding were applied. Summary of key lessons learned from these examples.

Conclusion
Recap of key concepts from all lessons. Links to relevant additional resources (e.g., articles, free tools, beginner courses). Encouragement for learners to explore further or apply their knowledge in real-life scenarios.

Student Ratings & Reviews

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Alexandre Lejard
Alexandre Lejard
2 weeks ago
un cours facile à suivre, que j’ai pu compléter aisément. An easy-to-follow course that I was able to complete without difficulty.
Hipólita Garibay Cardona
Hipólita Garibay Cardona
3 weeks ago
A delight to take these introductory courses. For this Marketing course, the language used by the instructor is simple, plain, no jargons, and short. Although I already have some experience, this reflect my needs to ground my skills on updated and relevant information. Muchísimas gracias por este nuevo curso.