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Introduction to Vision and Mission Statement

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About Course

Welcome to a new learning journey. In this course, we explore the main role of vision and mission statements for companies facing challenges and changes within the marketplace. These critical elements go beyond mere words; they act as a navigational compass for organizations, guiding them towards their goals.

 

Through real-world examples, this entry-level course provides practical insights for crafting guiding statements that align with an organization’s strategic goals and responsiveness to market changes. Whether starting a new venture or looking to steer an existing one in a more focused direction, learners will gain valuable strategies and insights for creating vision and mission statements that truly reflect the core and ambitions of their organization. Join me on this path to clarity and purpose, defining your company’s future with confidence.

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What Will You Learn?

  • Understand the distinction and significance of vision and mission statements in business success.
  • Analyze the impact of strategic alignment on organizational agility and market adaptability.
  • Apply principles of vision and mission crafting to enhance startup resilience and growth.

Course Content

Vision, Mission, Go!
Discover how vision and mission drive success. Learn why core values help organizations adapt and thrive, while the lack of them can lead to failure.

  • Welcome
  • Once Upon a Time…
  • Vision, Mission, Go!

The Importance of Vision and Mission
Understanding the ‘Why’ behind a project ignites passion and guides teams through challenges. This lesson explores the significance of clear vision and mission statements in fostering alignment, driving innovation, and ensuring sustainable success. Discover how these guiding principles can help navigate the ever-changing market landscape.

The Alignment Spectrum
Achieving success requires aligning your vision and mission with your project's goals and actions. Discover how to bridge the gap between your 'How' and 'What' to ensure cohesive and impactful outcomes.

Preparing for Strategy and Business Model
Learn how to transform your strategic vision into actionable plans by preparing a robust business model that brings your strategy to life and ensures sustainable success.

Real-world Implications: Unilever, Tezos, and Kodak
See how clear vision and mission statements impact real-world companies like Unilever, Tezos, and Kodak, driving success and adaptability in changing markets.

Wrapping Up

Student Ratings & Reviews

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Nancy Lokos
Nancy Lokos
1 month ago
This was very informative about the need for a business to have a clear vision and mission statements and the consequences by not having these clearly identified on the rest of the business.